YUNS is how people say "y'all" deep in the southern Appalachian Mountains. It's an inclusive term of endearment.
We are a curated hardware shop that aims to inspire self-reliance through everyday tools and household objects. We offer small product collections selected from independent brands from around the world, along with our insights on what makes each piece high-value, special and useful. We want to create a space where more people can feel comfortable and confident getting to know tools and hardware in a way they might not be able to otherwise.
Kelly Wright is the creator of YUNS. As a Korean woman from rural America, her motivation is to connect outsider voices and experiences to the hardware space.
She was raised by a family of farmers, mechanics, homemakers, landscapers and moonshiners who regularly shop at local hardware and feed n’ seed stores for life and work. They instilled both a strong, hands-on work ethic and appreciation for what can be done using the everyday objects found on the shelves and aisles of these places. After moving to New York she noticed that tools aren't as intuitive for people who don't have a lot of exposure or experience. By presenting the basics in a welcoming and simple context, she hopes to help more people discover their own abilities in new ways.